The Analytics Swiss Army Knife: How to Mix and Match Tools to Home in on...
Consumers' buying journeys are more fragmented than ever before. You need an Analytics Swiss Army Knife, a strategy that entails multiple analytics tools leveraged at the right time to produce better...
View ArticleThe state of B2B content marketing
This annual review explains how B2B marketers spent the year marketing their content. In 2013, the biggest challenged they faced was producing enough content to market through channels. The report ends...
View ArticleData Deep Dive: Understanding the Voice of the Consumer, Bill Hunt
Traditional keyword research and social media conversation mining techniques often overlook a mountain of untapped opportunities. This session will focus on how to effectively mine and interpret search...
View ArticleFrom Landing to Converting: Driving Your Prospects to Purchase, Chris Goward
Your landing experience from search is more than just a single landing page. Find out how to get dramatic lift in your conversion rates and profit. Learn how to analyze your web pages, create a...
View ArticleCustomer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to...
Businesses today have a plethora of customer data available to them. While most organizations appreciate the potential benefits, many face difficulties turning information into actionable insights. IBM...
View ArticleCashing in on Customer Insight
Being an "average" company in today's market isn't enough. To succeed, it needs to be exceptional in some way. The best way to stand out today is by offering a unique customer experience. Doing so...
View ArticleDigital Campaign Power Toolkit: What Every Online Marketer Should Use, Thom...
The past 12 months have seen massive changes in digital marketing strategies. In this session, our experts will walk you through the most practical tools you would need to succeed in your digital...
View ArticleDigital Campaign Power Toolkit: What Every Online Marketer Should Use, Jim...
The past 12 months have seen massive changes in digital marketing strategies. In this session, our experts will walk you through the most practical tools you would need to succeed in your digital...
View ArticleData Big and Small: Making Each Work for Digital Marketing, Salar Chagpar
Marketers have a love-hate relationship with big data. On one hand, big data is seen as the future, and big data marketing budgets are rising. On the other, many marketers see the big data revolution...
View ArticleData Big and Small: Making Each Work for Digital Marketing, Sylvia Ng
Marketers have a love-hate relationship with big data. On one hand, big data is seen as the future, and big data marketing budgets are rising. On the other, many marketers see the big data revolution...
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